What’s changed since launch
— and why the price moved
The playbook store opened in late 2025. In January 2026 the current engine era began and the price was set at $49.99. This page is the honest ledger of what has shipped since — the price story is at the end.
January 2026
Ten specialist agents replaced one generalist
Every playbook is now built by a pipeline of ten AI specialists — research, market qualification, play synthesis, message writing, assembly, and a final quality gate — instead of a single general-purpose pass.
A “Gold Standard” quality bar
Playbooks must clear a scored quality threshold before they publish. Below the bar, nothing ships — and you aren’t charged.
Generic statistics banned
The writing agents were barred from padding copy with generic industry benchmarks. Numbers must come from research on your company and your market.
Payment safety hardened
If pre-flight checks decide we can’t build something useful, your card authorization is released automatically. If a build crashes, it recovers — or retries at no charge.
February 2026
Reliability pass
Timeouts, automatic retries, and circuit breakers cut down on stuck builds, and error messages became human-readable.
March 2026
Auto-recovery for missed handoffs
If a payment succeeded but the build didn’t start, the system now notices on its own and recovers the job.
Faster, leaner page assembly
The step that renders the final playbook page became about six times more efficient — quicker delivery, identical output quality.
May 2026
A fairness gate before your card is touched
Playbooks are built for US-market companies. Companies outside that market are now declined before any charge — and automatically refunded if one slips through.
Premium judgment models on the two highest-stakes steps
Deciding whether a playbook clears the bar, and writing the actual outreach copy, moved to a premium model tier.
June 2026
Playbooks went fully mobile
Wide tables now reflow into stacked cards on phones — no more sideways scrolling.
A mid-June outage found, fixed, and made unrepeatable
A serving fault was diagnosed and fixed, and builds were made reproducible so the same failure can’t silently recur.
Easier to find
New playbooks are announced to search engines automatically the moment they publish.
July 2026
Jul 3New-generation core model
The entire pipeline moved to the newest model generation.
Jul 13Live web research
The research agents now search the live web through dedicated AI research engines (Exa and Parallel) instead of working from model memory — finding the actual registries, databases, and buying signals your market runs on.
Jul 15Deep research no longer cut short
Hard companies need long research runs. An internal cap that could end them mid-search now scales with the work.
Jul 18Methodology 3.1.0 — research discipline and number integrity
Two new permanent rules: a blocked or junk webpage never counts as evidence, and a number can never silently change when copy is reworked.
Jul 20A fairer fit check
Declining a company now requires positive evidence it’s outside our market — absence of proof is no longer treated as proof.
Jul 20Checkout hardened and self-monitoring
Specific, friendly error messages; instant internal alerts on any real failure; and an automated end-to-end checkout test every six hours.
Jul 20Top-tier judgment models on the highest-stakes steps
The final quality gate, the outreach-message writer, and the play synthesizer moved to Anthropic’s newest top-tier model (Claude Fable 5) — the three steps where judgment quality most shapes what you receive.
Why the price moved
In January, a playbook was one research pass working from model memory. Today it is ten specialists, live web research, premium judgment models, and stricter quality gates — each playbook burns significantly more premium model time, plus live research calls, than the January engine did. On July 20, 2026 the price moved from $49.99 to $99. The promise is unchanged: if we can’t build something genuinely useful for your company, you’re not charged.
Every entry on this page corresponds to a shipped change — nothing here is planned or promised.